Crazy Underdog offers more than just clothing; it provides a connection to a powerful and inspiring narrative. The brand represents a mindset of resilience, determination, and overcoming obstacles. The appeal lies in the fusion of high-quality materials, stylish designs, and the underdog spirit that resonates with individuals seeking activewear that goes beyond the ordinary. Customers choose Crazy Underdog not just for the garments but for the empowering experience and sense of identity it brings – a symbol of embracing challenges and emerging victorious.

Our Story

Founded in 2021 by Tikhor Jyoti Gogoi, Crazy Underdog began with a simple idea: to create high-quality, performance-driven sports apparel that reflects the spirit of perseverance and determination embodied by underdogs everywhere. What started as a small passion project has since grown into a global brand, serving athletes and enthusiasts across the world. Based in Assam, India, our journey is a testament to hard work, grit, and the relentless pursuit of excellence.

Our Values

Quality: We are committed to excellence in everything we do. From the materials we use to the craftsmanship of our products, quality is our top priority.

Inclusivity: At Crazy Underdog, everyone is welcome. We celebrate diversity and believe that sports should be accessible to all, regardless of age, gender, or ability.

Innovation: We are constantly pushing the boundaries of design and technology to bring you the latest advancements in sports apparel. Whether you’re hitting the gym or hitting the field, we’ve got you covered.

Community: We believe in the power of community to uplift and inspire. That’s why we’re dedicated to building a supportive and inclusive community of athletes who share our passion for sports and adventure.